Utopia Originators marketing plan is simple. We want to make it as easy as possible for you to keep in touch with large numbers of people at least 10 times a year for as many years as you will be in the business of selling yourself. We suggest you keep their home addresses on file instead of a business address whenever possible. This results in far less loss of customer data. Real Estate Agents, like many sales occupations, move frequently. In addition, mail received at home is far more likely to be read than mail received at the office which is quickly thrown away. An easy method to get home addresses is by using your local phone book and a zip code book which can be purchased at your local post office.
In addition, we recommend using colored envelopes as well as hand writing/stamping each envelope. This will increase the customers anticipation of reading your mail as it will appear more of a personal nature as opposed to junk mail.
Also, your picture should be on each mailing piece.
Perception is Reality
If you are perceived to be knowledgeable, trust worthy, caring & sincere, you will be approached in that light by your customers whether or not you are truly that way. You are marketing an image. That image is yourself and that image is no different than that of a world wide corporation trying to get the image of their product marketed to you. You want to be perceived as having all the qualities your customers would search for.
The end result of that will be that whenever anyone in your Mass Marketing Database thinks of the word MORTGAGE, your name will be the first thing they think of next! But remember, buying this program will not make all of these things happen. You must still take it upon yourself to do the mailouts to your customers. That effort is required and that effort is usually what is not put forth.

Repitition breeds Familiarity
When you receive a blue hand written envelope with a real stamp on it, you open it anxiously. When the letter you get has someones picture on the top, you notice it. If you like the person well enough, you read it. If you like what it said and the timing is right, you respond to it. IF THE TIMING IS WRONG, YOU REMEMBER IT. Eventually, the timing will be right and either that person will be looking for a mortgage or that person will know someone who does. By then, they will think of you as a friend and not a salesperson.

This is A.I.
This is Utopia